Industry · Retail

Cybersecurity for retailers and merchants on Cloudflare.

Brixio deploys Cloudflare security and performance for retail platforms, e-commerce sites, and marketplaces. Bot management, DDoS protection, WAF, CDN acceleration, and PCI-DSS compliant implementation, delivered by a certified ASDP. Protect revenue. Accelerate every page load.

Book a Retail Cybersecurity Assessment See retail case studies

PCI-DSS-aligned Bot-aware ASDP Partner ISO 27001:2022

53%
Bot traffic share
Of web traffic to retail sites is now generated by bots. Price scraping, inventory hoarding, credential stuffing, and fake account creation run at industrial scale (Imperva / Thales, 2025).
100ms
Latency = revenue
Of added page load time costs up to 1% in sales. A consistently observed benchmark across the e-commerce industry.
+41%
DDoS spike Cyber Week
Increase in DDoS attack requests targeting retail sites during Cyber Week 2024 compared to the previous week (Cloudflare).
400+
Brixio projects
Cloudflare projects delivered by Brixio across regulated industries, including retail, banking, government, and healthcare.
Sector threat landscape

Cyber threats targeting retailers and merchants

Retail is where security and performance collide. A bot attack during Black Friday does not just threaten data — it threatens revenue. A slow checkout page does not just frustrate customers — it loses them. Over half of all traffic to retail sites is now automated.

01Bots and account abuse

Bots at industrial scale

Price scraping, inventory hoarding, scalping limited-edition products, credential stuffing on customer accounts, and fake account creation. 53% of retail web traffic is bots (Imperva / Thales, 2025). Traditional WAF rules cannot keep up with AI-driven bots that mimic human behaviour.

02Peak events and DDoS

DDoS during peak traffic events

Black Friday, flash sales, and product launches create traffic spikes that attackers exploit. DDoS attack requests on retail sites increased by 41% during Cyber Week 2024 (Cloudflare). Legitimate traffic and attack traffic arrive simultaneously, making mitigation without false positives critical.

03Checkout and APIs

Payment fraud and API abuse

Magecart-style attacks inject malicious code into checkout flows to steal payment card data. Multi-vendor marketplaces expose APIs for inventory, pricing, fulfilment, and partner integrations: every endpoint is a target for data extraction, injection, and abuse.

In retail, a security incident is a revenue event. Every second of downtime, every stolen account, every slow page load has a measurable cost.

BrixioOne
Cloudflare for retail

What we deploy for retailers and merchants

Retail is the only sector where cybersecurity and web performance are equally critical to the business outcome. Cloudflare provides both on a single platform. Brixio configures security, performance, and PCI-DSS alignment together from day one.

Scraping, scalping, ATO

ML-based bot management for retail traffic

Retail bots are not generic scrapers. They are sophisticated, AI-driven, and purpose-built to scrape prices, hoard inventory, stuff credentials, and scalp limited-edition products. Cloudflare's bot management uses machine learning scoring, JavaScript challenges, and behavioural analysis to distinguish real shoppers from automated threats.

  • ML-based bot scoring with real-time classification
  • Challenge mechanisms that do not degrade the shopping experience
  • Protection against credential stuffing, account takeover, and fake account creation
Regulatory alignment

Compliance built into the architecture

Compliance is not a layer added after deployment. It is built into the architecture from the first design workshop.

PCI-DSS — Payment Card Industry Data Security Standard

GlobalMandatory wherever cardholder data is processed or stored

Merchants, marketplaces, payment processors, retailers

Payment card data protection, network segmentation, access control, encryption, audit logging.

CloudflareWAF for checkout protection, Magic WAN for network segmentation, Zero Trust Access, encryption, audit logging.

GDPR — General Data Protection Regulation

EUIn force across the EU/EEA since 2018

Any retailer processing EU resident personal data

Customer data protection, consent management, breach notification within 72h, DPO obligations.

CloudflareDLP for customer data leakage prevention, Regional Services for data residency, access logging.

NIS2 — Network and Information Security Directive

EULarge retailers classified as essential or important entities since 2025

Large retail groups, critical e-commerce platforms

Risk management, incident reporting, supply chain security, access control.

CloudflareZero Trust Access, Gateway SWG, DDoS protection, audit logging, Magic WAN for segmentation.

PSD2 — Revised Payment Services Directive

EUStrong customer authentication mandatory since 2019

Merchants accepting online card payments in the EU

Strong customer authentication for online payments, secure API communications.

CloudflareAPI Shield (mTLS, JWT), bot management to prevent payment fraud.

Talk to a Cloudflare expert about your retail cybersecurity and performance roadmap

30 minutes with a senior Brixio engineer. We map your current Cloudflare estate to PCI-DSS, GDPR, and peak-event readiness, and identify the top three gaps for storefront protection and conversion.

Book a 30-min call
Sub-sectors

Cybersecurity across retail sub-sectors

E-commerce

API-heavy, payment-intensive storefronts where every product page, search query, and checkout flow is a potential attack vector.

  • Bot management for scraping defence
  • WAF for checkout security
  • CDN for conversion-grade page speed

Omnichannel

Retailers, hospitality, and travel platforms operating physical locations, e-commerce sites, mobile apps, and supply chain systems on interconnected infrastructure.

  • Magic WAN for store connectivity
  • Zero Trust for back-office systems
  • WAF for reservation and digital channels

Marketplaces

Multi-vendor marketplaces exposing APIs for inventory, pricing, fulfilment, and partner integrations across thousands of sellers.

  • API Shield for partner endpoints
  • Rate limiting on inventory APIs
  • Bot management for seller-side abuse

Luxury

Luxury brands facing scraping that feeds counterfeit operations, bot scalping of limited editions, and brand impersonation, with no tolerance for friction.

  • Advanced bot management with ML scoring
  • CDN for media-rich experiences
  • WAF with custom brand-protection rules
Why Brixio

Why retailers choose Brixio for Cloudflare deployments.

Six reasons that come up across every retail engagement.

Full lifecycle

Others deploy and leave. Brixio operates long-term through managed services, reactive support, and emergency incident response, including proactive tuning before Black Friday, sales periods, and product launches.

Security + performance

Most partners focus on one or the other. Brixio configures both in a single deployment because in retail, security and performance are inseparable: every optimisation protects revenue and accelerates conversion.

GCC and European footprint

A dedicated hub in Dubai for the Gulf and active retail clients across the EU. We understand both regulatory environments and the operational constraints of each retail market, from PCI-DSS to GDPR and PDPL.

ASDP certified

Authorised Service Delivery Partner with direct escalation to Cloudflare engineering. Documented, auditable delivery process aligned with PCI-DSS evidence requirements.

ISO 27001:2022

Compliance built into our own operations, not just our clients'. Independent audit, documented controls, and a security posture that holds up under retail-grade due diligence.

Follow-the-sun 24/7

Engineers in Luxembourg, Paris, Dubai and Singapore. E-commerce never sleeps. Neither do we. Critical incidents do not wait for business hours, and peak events span every time zone.

Get started

Start with a Retail Cybersecurity Assessment.

Brixio's professional services team deploys the Cloudflare architecture mapped to your PCI-DSS scope, peak-traffic calendar, and conversion targets. An assessment is the natural starting point.

Book the assessmentSee our professional services
Trusted and certified
  • ASDPAuthorised Service Delivery Partner
  • ISO27001:2022 certified
  • 400+Projects in regulated industries
FAQs

Retail cybersecurity & Cloudflare deployment

Cloudflare's DDoS protection is always-on and does not require manual activation before peak events. The global network spanning 330+ cities absorbs traffic spikes at the edge. Brixio can also pre-configure caching strategies, bot management thresholds, and rate limiting rules specifically for peak traffic periods as part of the deployment or through ongoing managed services.

Cloudflare's bot management uses machine learning scoring, JavaScript challenges, and behavioural analysis to classify traffic in real time. Unlike rule-based approaches, it adapts to AI-driven bots that mimic human behaviour. Brixio tunes bot management policies against your real traffic patterns to minimise false positives on legitimate customers.

Yes. Magic WAN connects physical stores, warehouses, and headquarters through a single, secure connectivity layer, replacing MPLS and site-to-site VPN. Centralised security policies apply across all locations, and Zero Trust Access secures back-office and supply chain systems.

Cloudflare's CDN, image optimisation (Polish, Mirage), Argo Smart Routing, and Cache Reserve reduce page load times and improve Core Web Vitals scores. Industry benchmarks consistently show that every 100ms of latency improvement can increase conversion by up to 1%. Brixio configures performance alongside security from day one.

Yes. PCI-DSS requirements are integrated from the architecture design phase. Cloudflare provides WAF for checkout protection, network segmentation (Magic WAN), encryption, and access logging. Brixio configures these controls to align with your PCI-DSS scope and documents every decision for your QSA audit.

Yes. API Shield provides mTLS authentication, JWT validation, and schema enforcement for every API endpoint. Combined with rate limiting and bot management, it protects inventory APIs, pricing APIs, fulfilment integrations, and partner data exchanges from abuse and extraction.

Brixio offers three post-deployment options: managed services (ongoing operations including proactive tuning before peak events), reactive support (credit-based L2/L3 assistance), or emergency incident response (engagement within 60 minutes). Retail platforms benefit particularly from managed services that include pre-event preparation for Black Friday, sales periods, and product launches.

Protect and accelerate your retail platform with Cloudflare

Whether you are defending against bots during Black Friday, securing checkout flows for PCI-DSS, or accelerating page loads to drive conversion, Brixio delivers the Cloudflare deployment that combines security and performance in a single platform.

Book a Retail Cybersecurity Assessment
Talk to an expert

Black Friday at peak, no surprises. Fraud filtered, zero friction.

Tell us where you are with cybersecurity and compliance. A Brixio engineer comes back to you with a clear next step : assessment, roadmap, or scoping call.

  1. You send a short messageTwo minutes, no qualification questionnaire.
    ≤ 5 min
  2. An engineer reviews itWe pick the right next step based on your context and your sector.
    Within 1 business day
  3. Callback scheduledA call with a certified Cloudflare engineer who knows your sector.
    Within a few days
  4. Path forward setAssessment, roadmap, or scoping call, whichever fits your situation.
    Day 1+
We help scope the right next step.You decide whether to engage. ISO 27001:2022.
Step 01 · Send your message

Tell us a bit, get a callback.

By submitting, you accept that a Brixio engineer will reach out. No newsletter, no spam. ISO 27001:2022.